PORTFOLIO - Loverice website
Loverice promises to change the way rice is perceived.
Loverice promises to change the way rice is perceived.
The website
Loverice is a company that produces and sells
rice from a protected area.
The brand
Loverice belongs to a group called
Portocarro with a history selling wines but rice is
their new bet.
We were asked to help them developing a website that would be
beautiful and functional. Also it should look detached from
'Portocarro Wines', as Portocarro is an umbrella trade mark.
It should target both the professional and the domestic market. It
was a bit of a challenge but I think we did a preaty good job, and
so did our client.
The website pages relation
The website looks
Loverice’s product gallery is modern and visually appealing. Each type of rice they offer has its own characteristics, making it essential that the user have the option to learn more them. Thanks to the pages dedicated to each one of the products, there’s no missing information. The user has access to the characteristics, methods of preparation, advice, nutritional values and it’s even possible to review the product. On top of that, these multiple pages translate into a big advantage when it comes to search engine ranking.
Loverice’s logo is made up of the colors magenta and black. That was our starting point. In order to keep a clean appearance, and taking advantage of the color of rice, white is the predominant color. The remaining choices for the scheme are neutral colors that complement the main two that were mentioned above. Lastly, the pictures on the website bring color to the pages. Warm yellows, oranges and greens that remind us of where Loverice’s real rice comes from.
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A brand’s online presence is imperative, as well as the possibility of being accessible on any device. We took this new reality into consideration and programmed a website that is entirely responsive and mobile-first. This way, the user can access Loverice’s website on any device, whenever they want.
The blog was created with the intention of bringing the brand and its final consumers closer. Aside from recipes, you can also find tips about the confection of rice, stages of plantation, as well as news from the press on the blog. The user can filter through the posts’ categories, which makes the search for a specific article much easier and intuitive.
the home screen
Our design process was one focused on rigor and
excellence.
Each detail was carefully thought of, so it could properly
fulfill its purpose: show Loverice’s traits of authenticity
and innovation.
Each page tells a compelling story about different aspects
of the brand and its product, so the user feels motivated to
navigate the whole website and get to know the rice and its
origins, and, ultimately, seek out the product at a store
near them.
Although the website has been built with e-commerce
capabillities, this is a feature standing by a 'green light'
to go.
SA Consulting / Loverice
Website concept, design and development